AI Operations
Speed-to-lead and follow-up automation
Lead follow-up automation answers every inbound enquiry within a minute, qualifies it, routes it to the right person with context, and keeps following up until there is a reply. It closes the gap between a lead arriving and anyone actually responding.
From $997 setup + $497/mo. Full pricing
Last updated
GuideRead the guide: AI Operations for Local Service Businesses
Why does response time matter so much?
Response time matters because buying intent decays fast and most customers contact more than one business. The 2007 MIT/InsideSales.com speed-to-lead study found that calling a lead within five minutes made it roughly twenty-one times more likely to be qualified than calling after half an hour.
For a service business this is usually the cheapest available improvement, because it requires no additional marketing spend. The leads are already arriving. They are being lost between arrival and response — and the follow-up gap compounds with the missed-call problem, so the two leaks share a fix.
Related: AI phone answeringThe missed-call math, worked throughSpeed-to-lead calculator — your numbers, your gapSpeed-to-lead explained, from first principles
What does the system actually do when a lead comes in?
A lead engine does five things in sequence, in under a minute, regardless of the hour or whether anyone is free to look at it: capture, respond, qualify, route, and follow up until answered. The point is not any single step but the guarantee that no lead waits on a person being available.
- Captures from every channel — web form, phone, missed call, portal lead, chat.
- Responds immediately by text, opening a real two-way conversation.
- Qualifies against the criteria you set: service needed, location, timeline, budget range.
- Routes to the right person, with the conversation history attached rather than summarised away.
- Continues following up on a defined cadence until there is a reply or a documented opt-out.
How is lead follow-up automation different from an autoresponder?
An autoresponder sends one message and stops. Lead follow-up automation holds a conversation instead: it extracts the information you need to prioritise the job, writes that to your CRM, and escalates to a person at the point where a person genuinely adds value.
| Autoresponder | Lead engine | |
|---|---|---|
| Response | One templated message | Two-way conversation |
| Qualification | None | Against your criteria |
| Routing | One inbox | Right person, with context |
| Follow-up | Fixed sequence | Continues until answered or opted out |
| CRM | Manual entry afterward | Written automatically |
Common questions
- Will customers know they are texting an automated system?
- Yes — it is disclosed, because that is both the legal position and the one that works. Attempting to pass automation off as a person reliably backfires the moment the conversation reaches something it cannot handle. Disclosure costs one sentence and buys trust.
- Can it book appointments directly into my calendar?
- Yes, with two-way sync so double-bookings are not possible. Reliability of that step is the reason the voice platform is chosen on tool-call accuracy rather than price — an assistant that has a good conversation and then fails to create the appointment is worse than no assistant.
- What if I already use a CRM?
- We integrate rather than replace, wherever the existing CRM has a workable API — most mainstream field-service and sales platforms qualify. Replacing a CRM a team already knows is disruption for its own sake unless the system genuinely cannot do what is needed.
Find out whether your territory is open
One contract per industry per city. If yours is open you can execute at the published price today; if a competitor already holds it, the nearest open market is the one to look at.
The survey is credited in full against the contract if your territory opens and you take it.