Websites
Website redesign in Clearwater, FL
A website redesign replaces a site that has stopped earning its keep — slow, dated, invisible to AI crawlers, or not producing leads — without sacrificing the search rankings the old site built. Hitman Marketing redesigns map every existing URL, preserve what ranks, and ship server-rendered from $3,500.
From $3,500. Full pricing
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When should I redesign my website?
A website is due for a redesign when the site is costing more than it earns: pages that load slowly on a phone, a design your customers no longer trust, content nobody can edit, or a build that renders in the browser — which makes it invisible to AI assistants regardless of how good the content is.
The browser-rendering point is the one to check first: Vercel and MERJ's crawler analysis confirmed that AI bots execute no JavaScript at all, and the full evidence sits on the technical SEO page.
- It is slow on a phone, where most local buying research now happens.
- You cannot make your own edits, or the person who could has left.
- The design predates your current services or service area.
- It produces traffic but no enquiries — a conversion problem a coat of paint will not fix.
- It was built by an agency that still holds the domain or hosting. That is worth fixing on its own.
Will redesigning my website hurt my Google rankings?
Not if the migration is done deliberately. Rankings are lost in redesigns when URLs change without redirects and pages that rank get rewritten without checking why they rank. Every Hitman Marketing redesign starts with a URL-by-URL inventory of what currently earns traffic and what must be preserved.
Every redesign here includes a search migration as part of the scope, not as an optional extra — the same 301-mapping discipline documented on the SEO migrations page, applied to the redesign's URL changes and monitored after launch.
Most ranking losses attributed to a redesign are really losses from skipping that migration step. The new design gets blamed for a move nobody planned.
What does a website redesign cost?
The published website tiers apply: $3,500 for a focused site of up to five pages, $7,500 for up to twelve with five pages professionally rewritten, $14,500 for a fully custom rebuild. A redesign is scoped the same way as a new build, because done properly it is one.
The local market makes this pricing easy to compare: it is barbelled between sub-$1,000 template builds and hourly custom work, with little credible in between. These tiers sit deliberately in that gap.
| Scope | Fits | Price |
|---|---|---|
| Up to 5 pages, refreshed design, your copy edited | A site that looks dated but has sound content | $3,500 |
| Up to 12 pages, semi-custom design system, five pages rewritten | A site that needs its message rebuilt, not just its look | $7,500 |
| 20+ pages, fully custom, full site copy and a messaging session | A site carrying real traffic and revenue that cannot slip | $14,500 |
Related: Full pricing and tier scopes
Common questions
- How long does a website redesign take?
- Three weeks at the entry tier, five to six in the middle, nine to ten for a full custom rebuild — the same timelines as a new build, plus whatever the URL inventory adds up front. The published timelines hold when content and approvals arrive on schedule; the contract extends day for day when they do not.
- Can I keep my current domain and hosting?
- The domain, yes, always — it is yours and stays registered to you throughout. Hosting usually changes, because the redesign moves the site to a server-rendered stack that both Google and AI assistants can read. Either way you own every account at the end; nothing is held as leverage.
- My old agency holds my domain. Can you still redesign the site?
- Yes, and recovering the domain becomes the first task, before any design work starts. It is a common situation at the low end of this market and usually resolvable with persistence and the right transfer requests. Nothing gets rebuilt on an account you do not control.
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Find out whether your territory is open
One contract per industry per city. If yours is open you can execute at the published price today; if a competitor already holds it, the nearest open market is the one to look at.
The survey is credited in full against the contract if your territory opens and you take it.