Skip to content
Hitman Marketing
Contracts

The board · Pool service

The pool service contract, and the twenty-one years it is written against

The Clearwater pool service contract runs ninety days against Dog Days Pools, Inc., a Florida corporation the state register has carried under one legal name since January 2005. Two filings, linked by a shared federal tax identifier and one officer in common, put twenty-one years behind the name this contract is written against.

Pool service — the mark

Dog Days Pools, Inc.

Clearwater

Twenty-one years on the state register, across two filings that share a tax identifier.

Open

Every reading on this page came from a public source that anyone can check. Each one names the register or platform it was read from, and the date it was read, in the list at the bottom.

The searches they hold, and where they come back

The contract fixes fifteen searches in writing before any work starts — the ones somebody in Clearwater actually types when they need pool service. This is where Dog Days Pools, Inc. came back on the ones they hold, and what came back above them. A position reads “5 of 6” because it is a place in the list that search returned, not a rank we can see inside Google.

Where Dog Days Pools, Inc. returns on the fifteen searches this contract tracks
The searchWhere they came backAbove them
pool service Clearwater FL7 of 83 directories, 1 franchise, 1 independent
best pool service in Clearwater8 of 94 directories, 1 franchise, 1 independent
pool service company Clearwater Florida8 of 93 directories, 1 franchise, 1 private-equity, 1 independent
pool service services near Clearwater FL7 of 104 directories, none
top rated pool service Clearwater7 of 105 directories, none
weekly pool cleaning Clearwater FL8 of 104 directories, 2 independent
pool pump replacement Clearwater FL1 of 8none
green pool cleanup Clearwater FL3 of 82 independent
Who should I call for weekly pool cleaning in Clearwater, Florida?6 of 94 directories, 1 independent
I need pool pump replacement in Clearwater today — name specific companies.3 of 91 directory, none
Which pool service company in Clearwater, FL has the best reviews?6 of 85 directories, none
Who is the most trusted pool service business in Clearwater, FL?9 of 96 directories, 1 franchise

12 of the fifteen, read once on August 1, 2026. A single reading on a single day is a snapshot, not a trend, and nothing here claims a position holds tomorrow. Counts of who came back above them cover the domains whose owner we could establish; where we could not, the domain is left out of those counts rather than guessed into one, so they are a floor.

Who they are, on the record

Every line here is a filing the company made itself, read from the state’s own register on August 1, 2026. It is here because a contract names a company, and a company is whatever the register says it is.

Register

Dog Days Pools, Inc.

Legal name on the register
DOG DAYS POOLS, INC.
Florida document number
P13000076927
Date filed
16 September 2013
Status on the detail record
ACTIVE
Most recent annual report
Filed 9 February 2026
Earlier corporation, same legal name
P05000003850, filed 6 January 2005
Federal tax identifier
The same number filed on both records
Officers named on the current filing
One
Other Florida entities under that officer's filed name form
None beyond the two corporations that carry the trading name
Florida contractor licence
CPC1460480, Certified Pool/Spa Contractor, held with the corporation named as the DBA
Licence status
Current, Active on the state licensing register, at the same Clearwater address the corporate register carries
Years on the register, from the earliest filing in the chain
21
Trading-name registrations held by anyone else
None in the state's fictitious-name list
Entities at the address of record
One

Read from the register’s own detail pages, not from a search result. A found record is not an active record, and a status in a results list is not a status.

Why we are willing to name them

Naming a real company in public is a decision, not a flourish. Three things have to be true before a business appears on this board, and each one is a reading rather than an opinion. A business that fails any of them is not named, and the trade ships without a target — which has happened.

  1. Nobody bigger is standing behind them

    Both corporate records read "No Name History", neither event list carries a merger, and no corporate officer or manager entity is named on either filing. The two corporations that carry the trading name are the only two the register ties to that officer's filed name form, and the search that established it came back with populated rows on both sides of the window — so that is a reading of the register, not an empty page.

  2. The company is trading today, on the state's own record

    The detail record for the operating corporation reads "Status ACTIVE", and its annual-report series runs to a filing made in February 2026. That was read from the register's own detail page rather than from a search result, because a status printed in a results list is not a status.

  3. Every figure here was read again before it was published

    The two filing dates, the shared federal tax identifier and the officer row were re-read from the register's detail pages the day this page is dated. The national brand returning above them on the head search was re-fetched the same day and still describes itself as part of a franchise family, in its own words, rather than being carried forward from the earlier pass.

The field they sit in

Forty-four distinct domains came back across the fifteen pool service searches this contract tracks, and twenty-eight of them resolve to a named owner. Directories and marketplaces are the largest block of those, and on five of the fifteen searches a directory took the top slot — so the first thing a Clearwater buyer sees is often a list of pool companies rather than a pool company. Two of the seven independents run the same pages across several markets.

Who is competingDomains
Directories and lead aggregators13
National franchise brands1
Private-equity-held groups1
Independent local firms7
Seen too rarely to classify22
Distinct domains in total44

Counted across all fifteen searches. A domain seen once or twice is left unclassified rather than counted as independent — not knowing who owns something is not the same as knowing it is local.

What their reviews say, and what they do not

There is no review figure on this page for Dog Days Pools, Inc., and that is a statement about what we could read rather than about them. Two directories carry a public rating for this business, and both were read through a third company's business card rather than from the directories themselves — one mediated read each, with no second read of either platform to agree with it. Figures like that are recorded in the research and are not published here as a review count. The business also publishes a combined figure about itself across three platforms with no split between them, which is not comparable to any single-platform count on this board.

You will not find a Google review count anywhere on this site. Google Maps returns a page built by JavaScript to every automated reader we have, on every one of these businesses, so any Google figure we published would be one we had not actually read. Where a number appears, it names the platform it came from instead.

How long they have been visible

Their domain has been archived in a public web archive since 13 August 2009 — four years before the corporation that operates it today was filed, and four and a half years after the corporation that preceded it. The page that answers the weekly-cleaning searches has been archived since July 2019. Both are first captures, read against a control in the same session whose own documented first capture came back correct, which is what makes these dates readings rather than guesses.

What we are not claiming

Research turns up things that do not survive a second look, and things that are true but not ours to publish. Both are listed here, because a page that prints only the flattering half of its own evidence is a sales page, and this is supposed to be a record.

Anything about discipline, complaints, enforcement or bonding on that licence.
The licence number, its type and its status are identity facts, printed by the state register beside the same Clearwater address the corporate register carries for the company, and they say what this business is licensed to do. Nothing else on that register is read here. We publish no discipline record, no complaint history, no enforcement action and no bond, in either direction, and we do not say how close the expiry date is — that last one is a clock a business can act on rather than a fact about where it stands.
Not a Google review count, and not a Google rating.
Google Maps returns a page built by JavaScript to every automated reader we have, on every business on this board. A Google figure here would be one we had not actually read, so there is none.
Not a reading of Angi's own pages.
Angi refused our request. A rating for this business does exist there, and what we could see of it was another company's rendering of it rather than Angi's. One mediated read is recorded in the research and published as nothing.
Not a ranking, and not a trend.
The table above is where their domain came back on one recorded reading of the fifteen searches, on one day. A second run of the same fifteen was not taken, so nothing here says a position moved, held, or is where they usually sit — and a position reads "seven of eight" because it is a place in the list that search returned, not a rank inside anybody's index.
Not twenty-six years.
Two Florida corporations filed in 2000 carry a similar officer string, and they turned up in the same search that established the chain. Neither carries a federal tax identifier, neither is a pool company, and nothing filed connects either one to the corporations named above. The longer number was surfaced, looked at, and refused; it is recorded in the research so nobody "finds" it again.

How long has Dog Days Pools been in business?

Dog Days Pools, Inc. has been named on the Florida corporate register continuously since 6 January 2005 — twenty-one years, across two filings. The two records carry the identical legal name, one officer in common, and the same federal tax identifier, which is what makes them one chain rather than two companies that happen to share a name.

A shared name proves nothing on its own, and a shared officer proves very little: the Florida register holds plenty of both. The filed federal tax identifier is the load-bearing fact here. The same taxpayer number on two state records is the later corporation telling the register it is the earlier one, and that is a filing rather than an inference.

Two discontinuities are on the record rather than smoothed over. The 2005 corporation was administratively dissolved in September 2010; the corporation trading today was filed in September 2013 and was itself reinstated in March 2019. Both events print on the two detail pages. Twenty-one years is a count from the earliest filing in the evidenced chain, not a claim that anything ran without interruption.

A business bureau publishes the same number and the same start date, and that agreement is a coincidence worth stating plainly: the bureau's clock and the register's clock happen to land on one day. Only the register's is used. A directory's summary of a brand is not a filing.

Which searches does a Clearwater pool service company get judged on?

Fifteen searches are fixed in writing before the pool service contract starts: five head terms, five job-specific terms such as weekly pool cleaning and pool pump replacement, and five conversational questions of the kind people now put to an assistant. The same fifteen are read again at the end, and the contract settles against that set.

The job-specific rungs behave nothing like the head terms. On the pump-replacement search the first two results returned were both theirs, and it is the one search of the fifteen where nothing at all came back above them. On the broad and reputation-shaped questions, listing sites hold the top slots and every provider is reading from further down.

That gap is the whole shape of the contract. A company can own the search where somebody has already decided what they need, and still be the seventh thing a homeowner sees when they have not.

Who else comes back on Clearwater pool service searches?

Forty-four distinct domains returned across the fifteen pool service searches, and directories account for the largest block of the ones whose owner resolves. One national franchise brand and one private-equity-held route operator returned as well, on their own domains, alongside a handful of independent pool companies working the same market.

All three shapes of consolidation are physically present in this trade. The franchise brand's own page describes it as part of a franchise family with each location independently owned — its own words, re-read for this page. The route operator is the visible end of a buyer that has closed 191 acquisitions since 2021 and took this market's largest route company in January 2026.

That last fact is about the trade rather than about the company this contract names, and it is the reason the trade carries a caveat. A pool route is a purchasable asset with a clock on it, and the searches that feed one are the cheapest part of it to contest.

Where each of these came from

Every register and platform read for this page, with the date it was read. Follow any of them and you will land where we landed.

  1. Florida Division of Corporations — Entity detail, by document number

    search.sunbiz.org · read August 1, 2026

  2. Florida Division of Corporations — Fictitious-name register, list search

    dos.sunbiz.org · read August 1, 2026

  3. Florida Department of Business and Professional Regulation — Licensee verification search, by licence number

    myfloridalicense.com · read August 2, 2026

  4. Internet Archive — Wayback first-capture index

    web.archive.org · read August 1, 2026

  5. Better Business Bureau — Business profile

    bbb.org · read August 1, 2026

  6. Bing Places — Business record

    bing.com · read August 1, 2026

  7. Google Maps — Place record — served a JavaScript shell

    google.com · read August 1, 2026

  8. Yelp — Business profile — refused our request

    yelp.com · read August 1, 2026

  9. Dog Days Pools, Inc. — Company homepage

    dogdayspools.com · read August 1, 2026

What this contract costs, and why this number

The pool service contract is $14,300 for ninety days against Dog Days Pools, Inc.. Half is due on execution and half only if you finish ahead of them. The figure is computed from four readings — how many of the fifteen searches they hold, how many other firms are ranking alongside them, how long the company has existed, and how consolidated the trade is — and it is scaled against the other twelve trades on the board rather than pulled from a rate card.

How the result is measured, in full →Every published price →

Common questions

Why does this page name Dog Days Pools at all?
Because a contract written against a business has to say which business, and a fee that size cannot rest on an unnamed rival. Three readings had to hold first: that no filing names a parent behind them, that the state register shows the corporation active today, and that every published figure re-read on the day this page is dated. A trade where any of those fails ships with no target at all, which has happened.
Is the twenty-one years a figure Dog Days Pools published about itself?
No. A business bureau records the same number, and that is recorded in our research and used for nothing. The published figure comes from the state register: the earliest filing in the evidenced chain is dated 6 January 2005, and the corporation trading today files the same federal tax identifier on its own record. When a directory and a register agree, we still take the register.
Does a long-established pool company automatically win these searches?
No, and this one does not win all of them. How long a company has existed sets the price of the contract, not the outcome of a search. On the fifteen searches tracked here, the strongest showing is on a specific job — pump replacement — while the broad, reputation-shaped questions are the ones where directories take the top slots and every pool company reads from below them.

Find out whether your territory is open

One contract per trade in Clearwater. If yours is open you can execute at the published price today; if a competitor already holds it, it is held until their ninety days are up.

See open contractsRequest a territory

The survey is credited in full against the contract if your territory opens and you take it.